If you have had the opportunity to study marketing or branding theory you are most probably familiar with the name Jean-Noël Kapferer. His vast contribution to the field cannot be overstated, with his books being used for tutoring students and guiding brand managers around the world. Perhaps the most iconic piece of his legacy is...Continue Reading
The concept of brands is something which has always attracted me as they are arguably the most essential element of any business venture, yet when created and developed well brands have the potential to outlive not only the people and the company that created them, but even the entire industry they first operated within. A...Continue Reading
Revolving mainly around writing and brands, but frequently involving a more personal spin, the blog will give you the latest from AYZ.