MagiCAD

Gothenburg, Sweden

Project Summary

– Content writing (Swedish)

Story

Providing high-end software for the construction business in over 80 countries around the world, MagiCAD is a global player that still keeps a local enough approach to truly stay customer-oriented. They put in work to maintain a closely knit community with their customers and develop the software in accordance to their needs.

In the process of providing creative content, AYZ has had the opportunity to interview people within MagiCAD, including the Swedish CEO, as well as multiple customers to get a sense of the aforementioned community and its importance to the work being done. Capturing this spirit in the writing has been both fun and refreshing as it is not often found with companies of this size.