Urvalet Executive AB

Stockholm, Sweden

Project Summary

– Copywriting (Swedish)

Story

Looking to help their clients both find and keep top talent, Urvalet Executive AB combine their extensive experience with scientific methods to provide a holistic approach to talent management. They are active within multiple business areas but specialize in hotel, restaurant and tourism with a wide network of managers and experts.

Writing for a client whose customers span from top managers to the myriad hotels, restaurants and tourist agencies in Sweden requires a tone of language that feels exclusive without being excluding. AYZ writing is proud to have found just that kind of nuance to the content provided for Urvalet Executive AB.