If you have had the opportunity to study marketing or branding theory you are most probably familiar with the name Jean-Noël Kapferer. His vast contribution to the field cannot be overstated, with his books being used for tutoring students and guiding brand managers around the world. Perhaps the most iconic piece of his legacy is...Continue Reading
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Revolving mainly around writing and brands, but frequently involving a more personal spin, the blog will give you the latest from AYZ.
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