If you have had the opportunity to study marketing or branding theory you are most probably familiar with the name Jean-Noël Kapferer. His vast contribution to the field cannot be overstated, with his books being used for tutoring students and guiding brand managers around the world. Perhaps the most iconic piece of his legacy is also...Continue Reading
It may seem strange to throw up an “open for business” sign more than a year after the first few posts on this blog were published, but the key word here is not so much open, but rather business. While AYZ writing has been around since the fall of 2017, it just recently took the necessary...Continue Reading
When the internet really took off during the 00s the blog became its most popular way for people to express themselves. Initially the blog mainly served as a public diary for individuals looking to share everyday events, traveling stories or other parts of their lives. As some bloggers started accumulating large followings the commercial potential of...Continue Reading
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